What is CryptoAds?
CryptoAds Marketplace is a powerful decentralized marketing and advertising platform built on the Ethereum Blockchain. CFC Company developed a cloud based software system for internal use and in the B2C sector; and now it’s time to expand into the growing B2B marketplace. The platform is completely transparent and provides secure solutions for brands, digital advertisers, marketers, content publishers and everyday Internet users, who will receive the opportunity to trade on ads directly without the need for centralized ad exchanges. CryptoAds Marketplace will give advertisers an opportunity to place a variety of ad units (native video, live-casting ads, 360 ads, “in the round”, vertical video, in-app, and walls) at an unlimited number of traffic sources with AI and Blockchain technologies and without having to worry about proper execution. The CryptoAds model is already implemented inside CFC.io project (launched in 2011) with 7M registered users and profit-generating returns. This project will be the base to a growing platform worldwide.
How CryptoAds market place works?
Participation and interaction with other users on our platform will require usage of our Ethereum-based ERC20 CRAD tokens. Advertisers create ad content and media resources to be offered to their target audiences. In exchange for ad space, Advertisers will use CRAD tokens as a means of payment to 10 Publishers. Advertisers can specify where and how their ads should be delivered, and how much they are willing to pay. Publishers agree to display the content produced by the Advertisers on their websites in exchange for CRAD tokens. Publishers can specify criteria for advertisements that they are willing to display, including rates per click and per impression, ad type and genre, price range, duration of display time, etc. BUSINESS MODEL The platform provides the bandwidth and capacity to verify the legitimacy of clicks and impressions in exchange for a percentage of the CRAD tokens. Collectively, the Platform serves as a decentralized referee of the transactions between Advertisers and Publishers.
BENEFITS FOR THE PARTIES
Users get digital content and rewards from Publishers. Advertisers get direct attention and engagement from Users, experience lower advertising costs and have greater control over their content. Publishers get higher transactional revenue from Advertisers omitting intermediaries with their high margins and non-transparent pricing.
TARGET MARKET SEGMENT AND MARKET AMBITIONS
CryptoAds Marketplace taps on the B2B market sectors of Native Online Advertisement (estimated at $36Bn by 2021), Online Research (~$40Bn market size), and Big Data analytics ($232Bn market size) with imminent blockchain-driven disruption . 6 It is our ambitious projections that with a modest 1% market share, CryptoAds Marketplace is expected to be able to collect over $2.3Bn dollars in revenue per year ($232 Bn market volume *1%).
INTEGRATION WITH CFC
After completing the token sale, CFC will snapshot current balances and all future transactions to convert them into blockchain. The conversion of existing CFC coins into CRADs will start immediately, and the technology will change in future. We are using the Ethereum ERC-20 standard for creating a token that is freely transferable within the platform and super secure. The issue of CRAD tokens is limited to a fixed amount, so there will never be another CRAD issued. Blockchain will keep all history of user activity. This activity log will be a basis for smart contracts to serve ads based on various special criteria including used platforms, user types and their reputation. Historical data analytics and smart targeting will build up token usability and valuation After the token sale, we will start the process migration for existing and new customers and convert past transactions into blockchain. Within the next six months, we will launch a full version, where publishers and customers will have more advanced options to customize their operations with tokens.
CryptoAds is a blockchain token that powers the CryptoAds Marketplace. It is designed for superior performance and focused on micropayments, used by users to watch videos for rewards, by producers to monetize their work and incentivize the network, and by advertisers to pay for user attention and views Advertisers need to buy CRAD tokens, creating a complete, closed and organic token economy on the platform. The token will be used for:
● advertisers (to pay for advertisement),
● publishers (to receive consideration from advertisers and reward users),
● for users to receive rewards for viewing advertisement,
● inside CFC to replace existing means of payment.
ISSUING AND DISTRIBUTING TOKENS
Volume of issue = 100,000,00 0 CRADs in total
Hard cap for the token sale= 30,000,00 0 CRADs (30MUSD maximum amount).
Pre-sale= May 15- Jun 15
Volume of pre-sale= 14,000,000 CRADs
Sale= Jun 16 – Jul 16
Volume of Sale= 14,000,000 CRADs
Initial $ exchange rate= 1USD = 1CRAD
15-23 May= 30%
23-30 May= 15%
30 May-15 Jun = 5%
We will sell 40% of the tokens pool:
● 28% pre-sale/sale,
● 10% to the team,
● 2% bounty. Remainder of the tokens (60%) will be allocated to grow the network and reward publishers and users for purchasing services. Additional tokens worth 192 bitcoins will be issued to the ICO Box token holders as consideration for the provision of token sale advisory services and the bookbuilding platform.
PAYMENT TERMS AND CONDITIONS:
i. Pre-sale will start May 15 until June 15, 2018. Sale will start on June 16 until July 16, 2018.
ii. We do not have soft-cap, maximum is 20,000,000 CRAD tokens. For presale maximum is 20,000,000 CRAD tokens
iii. There is no maximum entry limits, minimum entry limit is 100$
iv. Bitcoin, Bitcoin Cash, Ethereum, Litecoin are accepted as payment methods.
v. Restrictions: we do not accept payment from citizens and residents of the USA, China, and South Korea.
vi. All payments are accessible through browsers and mobile apps
vii. Storage system of collected funds: anypaycoins, coinpayments
viii. Security system for payments and storage of funds: anypaycoins, coinpayments
ix. Conversion conditions: initial exchange rate is 1$ = 1 CRAD token with the appropriate discount. x. Before starting the ICO, we will do a private pre-sale with a minimal amount of 10k USD for one transaction
xi. If you have CRADs and want to convert into CFC bonus, just fill out this form . You will receive an answer with a wallet address.
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