The elaboration of SEO is Search Engine Optimization. Search Engine is actually a software system. It is designed to search for information on the World Wide Web and it corresponds to the searched keywords by visitors.
Search Engine Optimization is the process or method of getting more visitors/traffics from search results on the search engines. It is the method for optimizing a website or webpage seo friendly and taking the website or Web Pages at the top of the search result.
Basically SEO can be divided into two types:
White Hat SEO
Black Hat SEO
White Hat SEO:
White hat SEO is the opposite of Black Hat SEO. White Hat SEO means a practice that improves search engine results pages. It is actually abiding by the terms and conditions of SEO. So by following the terms and conditions of SEO, if the optimization process is run to take a webpage at the top of the search result, it will be called white hat SEO. White hat SEO is seo friendly. So it is suggested by the SEO experts to follow white hat techniques.
Black Hat SEO:
Black hat SEO is the opposite of White Hat SEO. Black hat SEO refers to take a webpage in the search results and getting page rank from search engines like google by avoiding the terms and conditions of SEO. It is not SEO friendly. The results of black hat SEO is temporarily. It does not last longer. Black hat SEO can be banned your website by google or other search engines.
White hat SEO is of two types: On page optimization and Off page optimization.
On page optimization:
On page optimization is the process of optimizing a website by doing some regular internal actions in a specific website.
Off page optimization:
Off-page optimization is probably the most remarkable optimization part in search engines optimization process. It gives back links for a website that helps to maximize website’s search results in most of the search engines for targeted keywords.